Active Suffolk - Active Suffolk - October Insight Newsletter

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October Insight Newsletter

Hello, and welcome to the October edition of the Active Suffolk Insight Newsletter!

Before we get into the articles, data sources and resources included in this newsletter, there is some personal news to share; I will be leaving Active Suffolk in the middle of this month! But fear not, the Active Suffolk team will continue to produce the insight newsletters to ensure you still receive the latest topical data relating to physical activity within Suffolk.

The first article summarises a study from the National Library of Medicine, whereby older adults are not aware of the significance, nor the benefits, of muscular strengthening activities in later life. Secondly, there's a really useful concise resource produced by the Health Foundation and Frameworks introducing how to frame conversations about public health, bringing the topic into a more relatable context. It particularly focuses on advancing public health which results in people living in good health, for longer.

Next, Living Streets have identified data from the National Travel Survey showing the government needs to do more in order to meet its active travel targets, with a reduction of average walking 'stages' per individual each year since 2019. Then, data from the Office for National Statistics reports that amid the cost of living increases, parents are more likely to have reported a rise in their cost of living than adults without children. Furthermore, parents are more likely to have taken on debt between March and June than adults without children. The final article within this newsletter highlights the national partnership Suffolk is a part of - working to assist GPs to promote walking, cycling and wheeling to be prescribed in Ipswich and Lowestoft. The article is from the Active Partnerships national website.

As ever, if you have any insight questions about the topics included within this newsletter - or a different topic - please get in touch with us here.

  

'A lot of People Just Go for Walks, and Don't Do Anything Else'

Older Adults in the UK Are Not Aware of the Strength Component Embedded in the Chief Medical Officers' Physical Activity Guidelines - this publication within the National Library of Medicine is a qualitative Study.

The study in August 2022 has highlighted that while strength recommendations have been included in physical activity guidelines by the Chief Medical Officer since 2011, there is very limited evidence to suggest the guidelines have been successfully adopted at a population level.

The study looked at the awareness, knowledge and action of adults taken to fulfil the recommendations; from the online interviews, it was apparent that no participants were aware of the strength guidelines. Barriers to strength training were also explored, in addition to adults being more aware of the benefits of aerobic activities, with lesser awareness of the benefits of strength training.

Also within the research are ways that practitioners can improve uptake of strength training, such as allowing for social interaction and including age-appropriate challenge.

  

Health Foundation: How to Talk about the Building Blocks of Health

The Health Foundation and FrameWorks have produced a very useful toolkit for framing communications for individuals working within public health; avoiding jargon and presenting the real-world impact of poor health (lives being cut short). The framework also provides the opportunity to present public health as a system-wide challenge, relating policy decisions to individual's wellbeing.

There are 5 steps in the framework to boost action on Health:

  •   Show why it mattes: lives are being cut short.
  •   Harness the power of explanation.
  •   Show change is possible.
  •   Use certain arguments with caution.
  •   Use data to strengthen your story, not to tell it.
  

More Work Needed to Meet Active Travel Targets

Data released at the end of August (31st) has highlighted that the Government needs to do more to meet its own Active Travel targets. Living Streets is calling for increased investment to ensure cycling and walking targets are met, with the health and environmental benefits of increased walking and cycling to be realised.

The government produced its second Cycling and Walking Investment Strategy (CWIS) at the end of July this year, aiming for active travel to become the natural choices for short journeys. Most recent data from the National Travel Survey (31st August) identified that the number of walking 'stages' per person each year have fallen considerably in the last couple of years, from 332 in 2019, to 281 in 2020 and 279 in 2021. A target has been set of 365 walking 'stages' per person, per year for 2022.

  

Parents More Likely to Have Taken on Debt to Combat Cost of Living Rises

Between March and June of this year, data from the Opinions and Lifestyle Survey identified that parents in Great Britain were more likely than those without dependent children to report an increase in their cost of living.

More than 9 in 10 parents said their cost of living had increased (94% of those with a child under 5, 93% of those with a child over 5), compared to 87% of people without a dependent child in their household.

For those who had reported an increase in their cost of living, 2 in 3 parents (65%) stated that they were reducing spending on non-essentials; compared to 56% of people without children. 22% of parents also said that they were using more credit, compared to 11% of adults without children.

  

Walking, wheeling and cycling to be offered on prescription in nationwide trial

The Active Partnerships national team have featured an article including some of our work within Suffolk.

11 counties within England have the opportunity to use walking, wheeling and cycling in order to improve physical and mental health and to reduce disparities - through the promotion by GPs. £12.7million is being distributed nationally on this agenda, over multiple years - and Suffolk is one of the 11 areas to benefit from this investment.

These pilots specifically look to assess the impact of physical activity on an individual's health through the reduction of burden placed on the health service (reduced GP visits, less medication required etc). The funding will be used on initiatives such as bike loans, adult cycle training and cycling mental health groups. This is in tandem with investment to improving infrastructure to enhance cycling and walking participation.

The quote taken from the article about Active Suffolk's work reads:

"Active Suffolk are one of the stakeholders in the Suffolk scheme which will see £1.5 million focused on Ipswich and Lowestoft. Led by the Public Health and Transport Strategy teams at Suffolk County Council other stakeholders include the primary care networks, Healthwatch Suffolk, Community Action Suffolk, Active Suffolk, and the University of Suffolk Integrated Care Academy. The county's former NHS clinical commissioning groups - now Suffolk and North East Essex Integrated Care System and Norfolk and Waveney Integrated Care System – are also stakeholders. Read more about the Active Suffolk pilot."

  

News

 

Nominations for the Active Suffolk Awards are OPEN!

Active Suffolk are pleased to announce that the nomination period for this year's Active Suffolk Awards have now opened,... Read More »

 

New fitness classes exclusively for women coming to Suffolk

Suffolk is set to be one of the first counties in the UK to offer This Girl Can Classes, after several instructors across... Read More »

 

Sign up to the East Suffolk Explorer walking challenge this October

A new walking challenge has been launched in East Suffolk – with vouchers and digital tech up for grabs as prizes for... Read More »

  
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