My Lockdown Activity Hero campaign launch
Posted: Fri, 31 Jul 2020 08:00
Following the recent decision to cancel the Suffolk Sports Awards, Active Suffolk are launching a new campaign to celebrate and recognise the work of our local physical activity heroes during lockdown.
The last four months have been an extremely challenging time for everyone, as we have faced unprecedented events due to the impact of the coronavirus pandemic. From the 23rd March 2020, the nation adapted to a new way of life as parents were asked to home school, offices shut requiring people to work from home, key workers were asked to work in new and challenging environments and everyone had to stay home, which for many affected their ability to be active in their usual way.
Every year, Active Suffolk work to celebrate the sports and physical activity sector by hosting a prestigious award ceremony, otherwise known as the Suffolk Sports Awards. However, due to the pandemic, the annual event has been cancelled and a new campaign has launched inviting Suffolk residents to nominate individuals, clubs, teachers and peers who have inspired, motivated and encouraged our county to be active.
Following surveys conducted across the country in the first 8 weeks of lockdown, Sport England have reported that overall a third of adults were continuing to do 30 minutes or more of physical activity on five or more days a week. Recently published findings also suggest that on average 21% of those who were physically active during the first 6 weeks of lockdown, participated in virtual physical activity sessions from their home.
The new, innovative approach to deliver virtual exercise classes was delivered by many instructors across the nation following the closure of local gyms and leisure facilities and it has been one of many initiatives provided by our local instructors, clubs and physical activity champions.
Active Suffolk have identified several leading physical activity providers and instructors across Suffolk who have been very quick to adapt to the current climate, providing local people with a variety of options in response to the closure of gyms and leisure facilities during lockdown. Local sports clubs, leisure providers, teachers and physical activity champions have played a vital role in keeping local people fit and well during a time when the importance of achieving a healthy lifestyle has been so key. The new campaign aims to give recognition to these people within the community and will acknowledge those that have given their time and dedication.
The campaign titled My Lockdown Activity Hero, delivered by Active Suffolk will help the team to identify more of those who deserve the recognition for their dedication to supporting local people to be active during such challenging circumstances.
John Clough, Director of Active Suffolk says:
"The efforts of those working across the sector during the current pandemic is amazing and we hope to take this opportunity to thank everyone that has supported our county to stay active during what is an extraordinary time.
This campaign provides an opportunity for us to give thanks to those individuals, clubs and physical activity champions within the community who have dedicated their time and efforts to share their passion for physical activity and sport."
Active Suffolk are proud to be supported by BBC Radio Suffolk during this time. Stephen Foster, BBC Suffolk presenter says:
"It has been a privilege to compere at the Suffolk Sports Awards over recent years and it is unfortunate that this will not be taking place this year.
However, at BBC Radio Suffolk we are honoured to support Active Suffolk on their mission to give praise to those across the county who have supported local people to keep moving.
If you have been inspired by an individual or supported by your local club during this time and feel they are deserving of recognition, submit your nomination before the end of August.
It has been an extremely challenging time and campaigns like this help us to praise those within the community whose efforts may otherwise go unrecognised. "
The campaign invites you to nominate your activity hero at www.activesuffolk.org/my-lockdown-hero
Nominations are to be submitted on the Active Suffolk website before Monday 31st August where stories and recognition of our local activity heroes will be shared throughout September.